Los Paleteros

Los Paleteros is a Brazilian startup company specialized in innovative ice creams. Founded in 2012, the company expanded its stores via the franchise model throughout Brazil and is currently taking its products and brands abroad. Los Paleteros is a pioneering chain in Brazil selling Paletas, an ice cream inspired by typical Mexican popsicles: 120g brick-like ice cream on a stick. However, Los Paleteros was innovative in bringing completely different flavors, adding creamy fillings, crunchy inclusions, and using premium, natural, and no-conservative ingredients that revolutionized the Brazilian ice cream market, transforming consumption habits and opening the market for premium popsicles. Paletas became a huge hit in Brazil; hundreds of shops were opened and global giants were obliged to emulate Los Paleteros innovations in attempts to mimic their best selling flavors. With the ambition of being globally recognized as an innovative, expert ice cream company, Los Paleteros has been...