Luck Reunion

Inspired by its annual anti-festival hosted on Willie Nelsons Luck, TX property, Luck Reunion creates unique spaces for cultural discovery. Nearly 10 years ago, a group of friends came together with a vision for a new kind of live music experience. We knew we wanted to honor the cross-section culture that has long motivated creative tradition; to preserve traditions in music, food, and craft; and to create a stage for modern-day outliers who are influenced by the legacies before us. What started as a one-day event has grown into a community; a platform for us to share the ethos of Luck and bring together musicians, chefs, and artisans who are contributing to American roots culture in an authentic way. In addition to the flagship annual event, Luck produces content and experiences both in and out of Luck with the mission of providing a space for craftsmanship, preservation and discovery. When we were forced to cancel the 2020 Reunion, we became one of the first companies to pivot ...