Lurzers Archive

Lurzers Archive, the celebrated creative resource for advertising professionals worldwide, has been offering a full set of inspirational tools since 1984: the magazine; 200 Best Specials; and a soon to be updated website with 30 years of great advertising to explore in our archive.. It was back in the early 1980s that advertising copywriter and agency owner Walter Lurzer banged his fist down on the table and resolutely shouted out to himself: If no ones going to do it for me, Im going to have to do it myself - for everyone! What he was referring to, back in that dark pre-internet era, was the laborious process of hunting out and compiling advertising campaigns from around the world. In those days, there were not many ways of finding out how products and services were being advertised in, say, America, Asia, or individual European countries. The first issue of Lurzers Archive magazine was published October 1984 in Frankfurt am Main, Germany, and today the title has over 150,000 ...