Major League Eating

Major League Eating is a competitive eating sports league that provides a platform for the promotion of consumer brands. MLE, also known as the International Federation of Competitive Eating (IFOCE), holds approximately 80 events annually, including the Nathans Famous Fourth of July Hot Dog Eating Contest in Coney Island, NY. Past event and broadcast sponsors include Heinz Ketchup, Krystal Restaurants, Netflix, Pizza Hut, Coca-Cola, ESPN, Johnsonville Sausage, Spike TV, Waffle House, Smirnoff Vodka, Orbitz.com, Cendant Hotels, Harrahs Entertainment, ESPN Zone, The Tropicana, among others. In 2009, MLE promotions literally generated billions of consumer impressions internationally. The Nathans Famous contest alone generated hundreds of millions of consumer impressions on domestic television. Media outlets that have covered recent events include ESPN, CNN, FOX Sports, BBC, NBC Sports, ABC World News Tonight, FOX News, ABCs 20/20, CBS Evening News, the Today Show, Good Morning Amer...