MAPP Centre

The MAPP Centre does research that generates insight into citizen, consumer and customer behaviour in the food system, and analyses the implications of such insight for industry and public policy. For industry, insight into customer behaviour is a major input in market-oriented product development, which is widely accepted to be a cornerstone in attempts to attain and sustain future competitiveness, and it is also a decisive ingredient in the development and implementation of sustainable business strategies and corresponding competence development. For public policy, insight into the determinants of food choice and consumption habits is an important basis for the development...

Food research,value creation,sustainability,food innovation,food marketing,and consumer research

Mapp centre operates in the Research services industry.

Mapp centre's revenue is 11m - 100m

Mapp centre has 11 - 50 employees.