Maximal Concepts

Maximal Concepts, led by Malcolm Wood, Xuan Mu and Matt Reid, is the company behind some of Hong Kongs most loved and iconic restaurants. With over 18 brands, all individually crafted, designed and positioned, Maximal Concepts operates and contributes to all aspects in the restaurant and lifestyle industries. Maximal Concepts consists of Brickhouse, Limewood, Fish & Meat, Blue, Mercedes me, and Double D. It is best known for the highly awarded Mott 32, a pioneering modern Chinese Restaurant, now spearheading authentic Chinese cooking globally with three international locations. We pride ourselves on the quality and resonance of our work. An average weekly footfall of over 8,000 independent high quality customers over our venues is proof that we have a strong team producing some of Hong Kongs most successful concepts. We have a very strong online and social media presence with full time daily content updating and a reach that is in excess of 5,000,000 active users. Our collective ...