MAXXelle - Natural Hair Care Attitude

The brand MAXXelle is the result of the experience of Wal Toush , Italian company dealing since 60s with the distribution of professional products for hairdressers and beauticians in Italy. Fifty years of experience and the professional skills acquired have made of a small business a strong company, that allowed to give birth in 2010 to its own line of high quality products, for the welfare and care of the hair. MAXXelle philosophy mainly focuses on Natural Hair Care Attitude, with a wide range containing a high percentage of organic ingredients, that allow to classify them as cosmeceuticals. SUSTAINABLE BEAUTY Our basic purpose is to preserve the wellbeing of the hair, developing not aggressive professional treatments, as natural as possible, thanks to the use of formulations based on botanical extracts of plants and flowers, exploiting the synergies arising from their combination. Take care of the hair even during professional treatment as coloring, straightening or permanent,...