Media Pro Enterprise India Private Limited

Media Pros vision is to create efficiencies in the distribution sector, incentivise digitisation, address piracy issues and enable a content revolution in India. The landmark move marks the coming together of Star and Zee after nearly 12 years Media Pro Enterprise India Pvt. Ltd. would jointly aggregate and distribute channels licensed to Zee Turner and Star Den. As is known, Star Den Media Services Pvt. Ltd. is an existing 50:50 joint venture between Star India Pvt. Ltd. (SIPL) and Den Networks Ltd. (DEN), while Zee Turner Ltd. is an existing 74:26 joint venture between Zee Entertainment Enterprises Ltd. (ZEEL) and Turner International India Pvt. Ltd. (TIIPL). The swift expansion of the Indian Television market holds a great promise for the new enterprise to amplify productivity by combining the resources of its partners. In addition, the formation of MPE ensures a tight leash on piracy and various other irregularities in the T.V. entertainment industry. It also pledges to impro...