Melbourne Market Authority

Melbourne Market is Victorias wholesale fruit, vegetable and cut flower trading centre, one of six central fresh produce markets in Australia. The Melbourne Market is fundamental to Australias fresh produce industry as it provides the critical link between growers, wholesalers, retailers and distributors in the fresh produce supply chain. The Market complex includes the wholesale fruit and vegetable market, the flower market and extensive distribution and warehouse facilities. More than 4,000 businesses use the Market as a base, buying and selling fresh produce and cut flowers in the early hours of the morning for distribution across Victoria, Australia and exported internationally. This equates to over 7,000 active market users with average daily attendance figures in excess of 3,000. Over 1,800 individual fruit, vegetable and cut flower buyers, representing independent greengrocers, supermarkets, restaurants, florists, event stylists and food processors, to name a f...