Merc

Merc was born in 1967 in the centre of fashionable Carnaby Street, only metres away from where the flagship store is located today. It was started by a young Mr Javid Alavi. During the 1960s, Britain saw an explosion of many bands like the Beatles and the Rolling Stones, who flocked to the Mecca of Fashion, Carnaby St. Colour television brought the UK Top of the Pops and Carnaby Street became the epicentre of a new ground breaking fashion scene. It attracted the young and the sophisticated. We became an important player in the tradition of British tailoring and catered for the discerning shopper by focusing on clean cut core style and trend setting fashion items. Over more than 40 years, Merc has developed into an international symbol of classic British clothing. It stands as a true British company that has survived five decades of trading and still remains privately owned today. Javid remains the Chairman of the Merc Group of Companies and still has a very active role i...