MINISO SG PTE LTD

The MINISO Brand founder Jack Ye gained inspiration for MINISO while on vacation with his family in Japan in 2013. He came across several specialty stores which stocked good quality, well designed, and inexpensive products that were mostly manufac-tured in China. With his knowledge and experience in product development, supply chain, and the fashion industry, Jack established MINISO with its headquarters in Guangzhou, China, a brand catering to young people around the world. MINISO s original intention was to enable the young generation to enjoy life through high-quality products and services. He wanted customers to have affordable, well-designed, quality products. Through consumer insights gained from its international operations, MINISO evolved its definition of extreme aordability, while proposing the concept of interest-based consumption for the first time in the retail industry. To meet the needs of young consumers, MINISO innovates through co-branding partnerships wi...