Mishka NYC

A New York City fixture since 2003, (Mishka, or bear cub in Russian) clawed their own path through the often homogenous streetwear world, beginning humbly as a small t-shirt upstart and maturing into a full blown cut & sew powerhouse. Founded by Mikhail Bortnik and Greg Rivera, is synonymous in the industry with creativity and originality, consistently inspiring and often offendingwith designs that manifest the brands D.I.Y./punk ethos. Part of their all-encompassing approach to the brands aesthetic is a healthy and ever-cultivated relationship with music, collaborating with other record labels as well as self-released tapes from their own label (http://mishkanyc.bandcamp.com/) continues to be the brand to trust for the utmost in quality and design, with a deft infusion of forward-thinking nostalgia that continues to influence the influencers. s collections are available worldwide in only the finest shops and online boutiques