MISMO

Theres an essence of elegance and romance at the core of Mismo thats difficult to replicate among contemporary luxury fashion brands. What began as a simple idea in 2003 to counterbalance the uninspired nylon briefcases and travel bags of the time has since blossomed into one of Scandinavias strongest accessories labels and a leader in the mens luxury luggage market. From Mismos first collection in 2006 to today, partners Adam Alexander Bach and Rikke Overgaard have carefully considered every step along the way. Their combined vision for the brand is focused and direct, and in true entrepreneurial fashion theyve found success using their own map instead of traveling a path dictated by tradition. With backgrounds in market economics and mens tailoring, Adam and Rikke prove with each Mismo product that contemporary luxury design is possible without a regimented fashion design education. Instead, its their unique ability to manifest their memories and experiences into their designs th...