Montcalm East, Autograph Collection

See life in a whole new light and challenge your perspective at Montcalm East, which occupies a prime position between Shoreditch and the City, a short stroll from Old Street. Part hotel, part East London creative hub, Montcalm East invites you to sleep, eat, drink, play, explore, unwind (and repeat). Our iconic architecture is the first clue that we like to innovate. Montcalm Easts diamond-shaped building on City Road pays tribute to the op art of Tate Modern luminary, Bridget Riley. As light hits it, the shimmering shark-grey facade tricks the eyes which is apt, given that Moorfields Eye Hospital is our neighbour. Optical illusions and visual surprises abound inside, too. Montcalm East draws inspiration from the art studios that blossomed in Shoreditch in the 1980s and 90s. Led by Damien Hirst, Tracey Emin and photographers such as Turner Prize-winning Gillian Wearing, a new breed of creatives revitalised this dynamic patch of London