Mothers are Awesome

In todays America, 40% of working mothers are the primary breadwinners for their families*. As if being a mother wasnt a tough enough job already, now its confirmed that the financial burden of raising a family is being shouldered by nearly half of working moms. I take my hat off to these moms who are carrying a tremendous load and doing a fine job. As a marketer, what can I do to go beyond selling to these moms, and bring real value? Lets take a closer look to understand who these women are in order to determine what we can do to help them. There are two distinct groups of women that have been defined in this new research. The first group makes up 63% of these mothers. They are our countrys single mothers 8.6 million strong who provide most or all of the income for their families. The second group, 37% of the primary breadwinner moms 5.1 million are married mothers who earn more than their spouses. We all know that mothers are stretched for time. So, what can ...