MY Diners

STRATEGY AND DIFFERENTIATING FACTORS: Our strategy is to focus on all our classic and popular menu items, bringing them together and presenting them in a new and modern way in one Premium MY DINERS restaurant. The differentiating factor would be making home-made authentic dishes that have been tried and tested in our already successful restaurants throughout KZN. OBJECTIVES: Currently we are rebranding into modern interior designs that can been seen as a trendy place to meet & eat, with possible focus on influencers sharing their experience on social media - driving viral marketing of the MY DINERS offering and experience. With this newly designed premium flagship MY DINERS restaurant, the new corporate identity, improved overall products & services, and its modern design approach, it will raise the benchmark of MY DINERS restaurants and therefore stimulate competition. CUSTOMER EXPERIENCE: The MY DINERS experience will be designed to epitomize exceptional service, great food, an...