MY ECO

MY ECO is a sustainability network that uses technology and psychology to measure and increase consumer reuse behavior. 100 billion plastic bags enter the US waste stream annually with no hope of degrading. Millions of reusable shopping bags have been purchased or given away in an effort to encourage shoppers to break the disposable habit. However, this problem is not a product problem, its a behavior problem. MY ECO combines technology and psychology through a web platform, mobile app, email marketing channel and social media to provide engaging services for consumers and secure transactions for retailers. The process begins with education and helping each person understand their contribution to the 100 billion bag problem. Then we provide tools (technology and products) to help consumers change their habits and move to reuse. Shoppers can also join groups because people are twice as likely to succeed at change if they have the support of others. Our mobile app reminds...