National Consumer Panel

The National Consumer Panel is an operational joint venture between the two leading longitudinal consumer insights providers in North America - IRi and NilesenIQ. NCPs panel - comprised of U.S. consumers carefully selected across a multitude of key demographics - provides the highest actionable consumer data available to support the needs of both IRi and Nielsen. The National Consumer Panels team is dedicated to enabling IRi and Nielsen to help their respective clients discover opportunity and compete more effectively. NCP aims to exceed its customers expectations, and to deliver superior products and services. NCPs Mission: To provide IRi and Nielsen with the most complete view into consumers purchase and attitudinal behavior in the U.S. market. What IRi executives have say about National Consumer Panel: We used the panel data to understand what our customers thought about where we advertise. These insights were very useful as we re-tooled our advertising program to better alig...