National Tourism Organisation of Serbia

The National Tourism Organisation of Serbia (TOS) was founded in 1994 as a government organisation to promote and improve tourism in the Republic of Serbia in both the domestic and foreign tourism markets, with the aim of affirming the value and potential of the countrys tourist industry. TOS is the legal successor of the former Tourist Association of Serbia. TOS activities focus on positioning Serbian tourism on the domestic and international markets and evaluating the comparative advantages of Serbia with respect to tourism, such as the countrys geographical location and historical, cultural and natural identity. In order to implement tourism information and marketing activities in an original way, to ensure that Serbia is included on European travel itineraries and to consolidate bilateral cooperation in the field of tourism development, TOS attends all large international tourism fairs and cooperates with other national tourism organisations, as well as with other internat...