NextUp Partners

The sports world is forever changed. Navigating todays landscape amidst the COVID-19 pandemic continues to present real-time challenges to leagues, teams, brands, and startups. As a result, the way we evaluate, invest, strategize, activate, and engage consultants and agency partners across the sports industry must also evolve. We believe the current agency model no longer meets the shifting needs of todays emerging brands and properties. Gone are the days of inflated retainer costs and agencies piecing together an account team of staffers and consultants who lack the true hands-on experience needed to thrive in todays dynamic sports landscape. The NextUp Partners team consists of a cadre of senior and mid-level executives with decades of proven success across sports leagues and teams, leading and emerging brands, creative agencies, and startups. Our extensive network of deep sports industry relationships and unmatched strategy and activation experience can help your company st...