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Nielsen has completed its acquisition of Arbitron, enhancing the scope of the data and analytics we gather across the physical and digital radio dial. As the definitive source for comprehensive radio metrics and insights, Nielsen Audio has the beat on this dynamic and evolving industry. Radio today is about more than whats playing and being heard. Its about industry buzz words like audience reach, effective radio buys, multi-platform utilization and audience valueterms that we speak fluently
Media and consumer research,marketing mix modeling,and cross-platform measurement
Nielsen audio operates in the Market research industry.
Nielsen audio's revenue is 11m - 100m
Nielsen audio has 201 - 500 employees.
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