Nielsen-CCData Media Research Services Co., Ltd

Nielsen-CCData Media Research Services Co., Ltd is a joint venture, established by The Nielsen Company and CCData, which provide comprehensive, accurate, and in-depth Digital TV data, radio data, and new media data in China. CCData is a pioneer in Chinas DTV and new media data service industry, it has independently developed advanced technology on DTV and new media data monitoring & massive data processing, streamlined cable TV network measurement techniques, and created an end to end data measurement solution. CCData unifies data collection, monitoring, and processing from various network & technical structures under one roof so that clients can make business decisions with confidence. Together, Nielsen-CCData, adopting the world-leading technology & methods of research, focuses on data monitoring & processing in DTV and new media users behavior. It provides data supports and consulting services for brand owners, Digital TV cable operators, TV stations, new media companies, and a...