Nielsen Marketing ROI

Nielsen combines unique data assets, unparalleled data science and technology to get to the heart of consumer behavior to help our clients trim waste, increase efficiency and drive growth. And we dont just measure huge pools of data; we make sense of it. Nielsen is the only company in the world that can link media consumption data with purchase behavior to provide clients with the insights they need to make smarter marketing investments. Leveraging our uncommon understanding of consumers -- what they watch and what they buy -- advertising is made more more effective, more efficient and, as a result,...

Marketing effectiveness,roi,romi,advertising effectiveness,consulting,marketing mix modeling,simulation,mroi,forecasting,media mix modeling,business drivers,marketing planner,marketing spend,marketing investment,optimization,and marketing analytics

Nielsen marketing roi operates in the Information services industry.

Nielsen marketing roi's revenue is 11m - 100m

Nielsen marketing roi has 201 - 500 employees.