Northwestern University Retail Analytics Council

Retail Analytics Council (RAC) is the leading research institute focused on the study of consumer shopping behavior across retail platforms and the impact of technology.Established in august 2014, RAC is an initiative between Medills Integrated Marketing Communications department, Northwestern University and the Platt Retail Institute. MISSION The mission of the Retail Analytics Council (RAC) is the study of consumer behavior across shopping platforms to provide an understanding of how these impact retailers, particularly as new technologies are introduced. The RAC unites industry, faculty, students, and its Advisory Board members for the study and exchange of ideas. The RAC is a global initiative between the Medill School, Integrated Marketing Communications Department, Northwestern University, and the Platt Retail Institute. GOALS -Educate students and professionals in the field of retail consumer analytics. - Assist students in securing positions in retail consumer analy...