Novi Connect

Novi Connect enables retailers and brands to meet surging consumer demand and grow loyalty through sustainability programs, certifications, badges, and other values-based designations. Leading retailers like Target, Sephora, Macys, Ulta Beauty, and Credo partner with us to drive transparency and sustainability in consumer packaged goods a $2.5 trillion market in 2024. We envision a world of trustworthy CPG products for healthier people and planet. We serve an expanding list of categories, including Personal Care & Beauty, Household Essentials, Packaged Food & Beverage, Baby, Pet Care, and Vitamins & Supplement. Were a female-founded company helmed by a diverse team of data scientists, chemists, technologists, and CPG experts. Were also parents, veterans, artists, marathoners, DIY-ers, Rubiks Cube champions, and sustainability obsessives. Headquartered in the SF Bay Area, weve raised $50M from leading venture capital firms Greylock Partners, Khosla Ventures, Maveron Ventures, Co...