NTUC Link

NTUC Link Private Limited was incorporated in 1998, and is part of the NTUC Enterprise group of Social Enterprises under the labour movement, which has businesses in groceries, insurance, F&B, healthcare, education and malls. The group shares a collective vision to create better and more meaningful lives by complementing the lifestyle habits of Singaporeans. NTUC Links mission is to improve the lives of Singaporeans by stretching their dollar on everyday expenses through the Link Rewards Programme. As one of Singapores most successful coalition loyalty programmes, Link Rewards reaches over 2.4 million members, touches over 90% of Singaporean households, and comprises over 150 partners across 1,000 outlets. Link members earn and redeem loyalty points (Linkpoints) across well-loved brands including NTUC FairPrice, Bee Cheng Hiang, Caltex, Cheers, Downtown East, Skechers, Toy Or Game and KrisFlyer. Since 2020, we have also joined hands with NTUC FairPrice, Kopitiam and NTUC Foodfar...