OFM

OFM is central South Africas largest independent radio station. Catering to an English and Afrikaans audience of LSM of 7 to 10 across the Free State, North West Province, Northern Cape and southern Gauteng. Visit www.ofm.co.za Ownership breakdown: AME 75.1%, Kagiso 24.9% Broadcasting hours: 24 hours a day, seven days a week Broadcast area: Free State, Northern Cape, Southern Gauteng, and North West. Advertising policy: Eleven minutes of advertising per hour in English and/or Afrikaans. Major station events: OFM Classic Cycle Race, OFM Carols by Candlelight, Bakkie Day music festival Past 7 day listenership: 529 000 (RAMS 2010/06) Target audience: An LSM 7-10 audience, 25-49 years of age. Listeners are innovators, and enjoy leisure activities, sport and the outdoors. They are brand loyal (the station calls them the most loyal audience in SA), and are not price sensitive. Listeners are social media savvy and engage regularly on ofm.co.za, on their mobiles on m.ofm.co.za, o...