Old Jeffrey

Under the claim You Will Never Know Until You Go Old Jeffrey positions itself as a men s fashion brand striving to become a serious competitor among men s reference brands nationwide. While there is a long and arduous path to the top, Old Jeffrey is filled with abundant energy and possesses a viable, yet differentiated strategy. It is style and attitude. Travel, travel and travel is at the core of its brand. Everything begins at Jeffrey s Bay; located along the picturesque South African coastline and tucked in between remote villages from the eighties, it is a place renowned for its surf and for its deep philosophy. Jeffrey s Bay is based on the desire to live and on the different personalities and preferences, yet maintains one common goal: try without the fear of failure. This is our government here at Old Jeffrey. What is our greatest virtue you might ask? Old Jeffrey is captained by a powerful and ambitious youth crew, steering the store towards success. If Old Jeffrey ac...