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Olson Zaltman

Market Research

Specialities :
Zmet
Deep consumer insights
Neuromarketing
Insight development
Consulting

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revenue-icon Revenue
11M - 100M
funding-icon Total Funding
--
size-icon Size
11 - 50
About Us
Org Charts
Employees
Buyer Intent
Tech Stack
Jobs

Frequently Asked Questions About Olson Zaltman

What does Olson zaltman do?+

Olson Zaltman (OZ) is a market research firm that identifies deep consumer insights to help clients develop and implement effective marketing, product and communication strategies. OZ has a network of global partners and can conduct research all over the world. OZ uses the Zaltman Metaphor Elicitation Technique (ZMET) and the Implicit Association Test (IAT) to dig deeply into consumers thoughts and feelings. ZMET is a patented insight development tool developed by Professor Gerald Zaltman (Harvard Business School). In the past 25 years, OZA has conducted nearly nearly 2,000 ZMET studies in 40 countries. ZMET incorporates the latest scientific understanding of...

What are Olson zaltman's specialties? +

Zmet,deep consumer insights,neuromarketing,insight development,consulting,response latency,idis / one-on-one interviews,market research,and global research

What is Olson zaltman's industry? +

Olson zaltman operates in the Market research industry.

What is Olson zaltman's revenue? +

Olson zaltman's revenue is 11m - 100m

What is Olson zaltman's company size? +

Olson zaltman has 11 - 50 employees.

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