Orion Home Appliance Ltd

Bangladesh is experiencing a steady economic growth which has fueled a huge demand for various household products. The Bangladeshi economy is significantly helped household sector, which contributes more than 13% of the countrys trade. Bangladesh has experienced a growth rate of 5% since 1990. Added to this Bangladesh has a young population with ever increasing income levels who are trendy and demands premium services to cater to their needs. The young populations of the country are highly globalized in terms of thoughts, needs, and choices. Taking this study, Orion has started trade in home appliance sector initially with assembling freeze in Bangladesh. Freeze / refrigerators have become basic essential need of almost every family and individual bachelors. Traditionally, all rich and upper middle class families use number of units in every family. Middle-class and lower middle-class families use freeze at least one in each family. Present demand for refrigerators is growing at 30%...