OzTAM Pty Ltd

OzTAM is Australias official source of television audience measurement, covering broadcast free-to-air viewing in the five mainland metropolitan markets; subscription television nationally; & BVOD viewing on connected devices throughout Australia. OzTAMs audience estimates for broadcast TV (TAM TV ratings), BVOD (VPM) & Total TV (VOZ) are the accepted metric by which Australian television is evaluated. OzTAM owns & holds the copyright for the data it delivers. The media industry uses OzTAM data to understand viewer behaviour, assist in program development & advertising planning, trading & reporting, & to gauge of the performance of content, networks & advertising campaigns. OzTAM strives to deliver a world class all-screen audience measurement service & develop new tools & data that allow networks to maximise their audiences, & advertisers to reach them. OzTAMs in-home TV audience panel provides minute-by-minute viewing data 24 hours per day, 7 days a week, 365 days each year. ...