Pakistan Beverage Limited (PBL)

On the 14th of August, 1950, imbued with the passion of nationalism, one of the most dynamic beverage manufacturers in Pakistan, was born. This young organisation then launched Pakistans first local carbonated soft drink (CSD) brand, Pakola, which is now uniquely recognisable. Set up in the heart of Karachis S.I.T.E. area, on a 1000 square yard plot, this budding company has since blossomed into the largest beverage manufacturing and selling company in Pakistan. This, is the story of Pakistan Beverage Limited (PBL). In the years following its inception, PBL quickly rose through the ranks, eventually becoming the market leader in beverage manufacturing. It was this stellar performance and commitment to quality products, that invited the attention of many multinational companies looking for a partner in Pakistan. This paved the way for PBL to acquire a franchise licence from Pepsi Co, allowing to become a Pepsi-Cola bottler in 1979. PBL continued to excel as a Pepsi-Cola Bottler in ...