Pancake House Group

Pancake House was known to be the first and only restaurant that offered pancakes and waffles to a consumer market that was only accustomed to rice-based food. Its menu included other popular international food fares such as spaghetti, tacos and chicken. On its 30th year of operation, Martin P. Lorenzo led an all-Filipino investor group that acquired Pancake House and its commissary. This paved the way for rapid growth and renewed strength of the brand. Pancake Houses organization has also expanded with a workforce almost doubling from 350 in 2000 to nearly 650 in 2006. Today, Pancake House Inc. is more than pancakes. It also operates and franchises two other popular casual dining chain of restaurants: Dencios and Teriyaki Boy. In 2004, the Lorenzo group purchased Dencios Foods Specialists, Inc, which owns and manages the Dencios Bar and Grill chain. Dencios broke ground in 1991 as the pioneer in bar and grill restaurants serving favorite Filipino dishes such as sisig, k...