Paradox London

The Paradox London brand was founded 30 years ago, a family business manufacturing ladies fashion footwear, dance, and bridal shoes. We identified that the market place lacked an offering of high fashion yet comfortable bridal collection. Therefore in 2002 with this key objective, the brand Paradox London Pink was born. With a strong customer focus and chic footwear styling, Paradox London Pink was well received and grew rapidly within the UK market. We achieved our initial objectives and it can be suggested Paradox London Pink revolutionised the bridal footwear market with the introduction of fashion reflective styling. In more recent years, the evening and occasionwear market expanded, and we introduced a range of affordable and stylish ladies shoes for all occasions. With the flourishing success of our brand in the UK market, we took the collection to the global stage. Today Paradox London Pink is award-winning and regarded as one of the leading bridal & occasion footwear provid...