PASHMA

PASHMA is a multi-national luxury brand born out of passion towards building a global fashion label that is designed, curated and manufactured in India. Made in India was synonymous with being ethnic and to disrupt this paradigm fashion entrepreneur Shilu Kumar embarked on an arduous and ambitious journey. Embodying the finest craftsmanship, Pashma launched a line of scarves and shawls in 1999 and was showcased at the Milano Vende Moda- a prestigious trade show. It evoked an instant bellissima among fashionistas for its refreshing take on luxury fashion that celebrated individualism. The brand represents the spirit, aspirations, passion and dynamism of new India. Our future is not wavered by traditions and conventions as we chart our own course on the path of modernity, amidst the rich backdrop of our heritage. How We Create Pashmas products are crafted in its one-of-a-kind manufacturing facilities that blend primitive textile traditions with state-of-the-art modern day technology...