PEAR Africa

Professional Evaluation and Research (PEAR) is a 100% black woman-owned Level 1 B-BBEE company. Our media monitoring and analysis services include print, broadcast, online, and social media. As the first DALRO-accredited company in South Africa, all print media is 100% copyright compliant. The PEAR analysis methodology is internationally published and has been designed to give our clients the best possible strategic insights. It also means we are able to customise our solutions offering to meet the unique needs of every client, irrespective of size and industry. From an analysis perspective, we firmly believe in a personal approach. This means that we have experts in their field analysing the market instead of relying an automated approach. PEAR presents other innovative services such as Media Presence Index (MPI), brand audits and SWOT analysis, workshops, daily summaries, and media research. Our meta-data provides you with Advertising Value Equivalence (AVE) on a 1:1 bas...