Pear NYC

Pear NYC is a small traditional brokerage from the front end and a highly efficient, tech-enabled startup from the back end. Automation, round-the-clock virtual assistants, professional photography and staging, and exclusive listings - combined with human, interpersonal experience give Pear a very consistent recipe for success. Clients who reach out to Pears listings receive an automated response in under 10 mins, which creates a faster turnaround for access and coordinating the next steps. Pears philosophy is similar to that of a fisherman: you go out to sea, you catch fish, and it needs to be sold within a few days, otherwise, it goes bad. With the market being on a timer for each listing, showing the client the number of days its been active, means you have a limited window to capture the best leads and consumer response. You need to time the market and launch each listing with a shout-out from the rooftops. The broker Richard (Richie) Garland is a NYC real estate veteran wi...