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Physicians Formula is an innovative cosmetics company operating in the mass market prestige, or masstige, market. Under its Physicians Formula brand name, created in 1937, the Company develops, markets and distributes innovative, premium-priced products for the mass market channel. Physician Formulas products have broad consumer appeal. Physicians Formula differentiates itself by addressing skin imperfections through a problem-solving approach, rather than focusing on changing fashion trends. Currently, Physicians Formula products are sold in stores operated by Wal-Mart, Target, CVS and RiteAid. Physicians Formulas products address specific, everyday cosmetics needs and include face powders, bronzers, concealers, blushes, foundations, eye shadows, eye liners,...
Cosmetics
Physicians formula operates in the Personal care product manufacturing industry.
Physicians formula's revenue is 11m - 100m
Physicians formula has 51 - 200 employees.
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