Pitch Anything

Pitch Anything is a book turned brand identity, written by world renowned Investment Banker and Author, Oren Klaff. How it all came about. Long before I had even $1 million to buy and sell deals with, before I hired cognitive scientists and neuroscientists to show me the foundations of human attention, and before I had $400M of deals under me, I was flying blind in the world of deal making. I consulted every resource I could think of to find better ways to pitch a deal. Im not embarrassed to say I read the books of sales trainer Tom Hopkins. I read The Craft of Argument by Joseph Williams and Multimind by Robert Ornstein. I met with famed financier Ivan Boesky he was considered a master pitchman. But no real method was revealed by these meetings. I even got a gig as an analyst for a well known billionaire. That just set me back. Of course, I scoured the Internet. But not only did I not find THE answer, the only material I did find on pitching was coming out of the selling gur...