Planet M Retail Ltd

The PlanetM Group Planet M Retail Ltd. is a part of the $ 5 billion Videocon group, which is a fortune 500 company. Planet M has 150 stores across 42 cities in India. Planet M Vision To bring Affordable Feel Good & Indulgence into every neighborhood of leading Indian Cities and Towns Planet M Mission To mirror the convergence of Music & Movies around the mobile phones in the retail space in a manner that makes us the most preferred Retail Brand for purchase of these products. Planet M Brand Planet brand currently operates in 4 verticals mainly in Entertainment (Music & Movies), lifestyle, Mobiles and Gaming The Brand was repositioned as Mobile, Music, Movies & Mauj to reflect the convergence of Music & Movies around Mobile phones It also highlighted the essence of the business i.e. Feel Good & Indulgence which could be Indianised as MAUJ The Brand positioning also took into account the fact that HINGLISH is the most preferred language of Urbanites Post acquisition S...