Play TV

PLAY is a music and lifestyle channel geared towards the youth of today. We believe that entertainment is not limited to mindless eye candy: theres enough of that around, and everyones hungry for more. Our programs are geared to engage the audience, to be informative while challenging norms, sharing new perspectives and inspiring change, whether its through the content of a program or its creative visualization. Our directors come from all over the world, and each one has a unique vision which translates into innovative, aesthetically strong programming, from comedy to motivational talk shows to live jams featuring known and unknown artists. Content, however, has no weight without context. Our programs remain relevant to the interests of todays youth, who make up more than half the nations population. We believe in diversity, and therefore encourage cultural exchange, whether its through sponsoring foreign musicians to perform in Pakistan, or promoting our own lesser known talent...