PLUSH Vodka LLC

PLUSH is more than just another vodka. We are unique in that we launched our brand with a plum flavored vodka rather than the predictable straight vodka because we wanted to stand out from the restright from the start. Because the launch of our plum flavored vodka differentiated our product, we were able to disrupt the market and get noticed which led to customers telling us they were wanting and waiting for the straight vodka to release. That allowed us to launch the straight vodka into a market that we had already created a strong demand in with established, loyal customers. Furthermore, we knew right from the start that we needed a targeted approach both from a distribution as well as customer acquisition perspective. We strategically started in select markets and expanded out from there in order to control our growth so we could always maintain our ability to consistently provide supply for the demand. Knowing our audience has been key. Rather than target everyone, we kn...