Potful

Deliciously building the Indias most loved Biryani brand. Biryani is Indias most loved dish across the age and income groups. Its a sumptuous meal in itself and a very balanced meal. Organized biryani market is estimated to be ~$4bn as of 2023 and half of it is ordered in. Unlike QSR category, where the top 5 players control >85% of market share, biryani category doesnt have a leader with a significant market share. To do so, you need to get two basics right. One, choice of biryanis to be relevant to consumers across India and a scalable, low capex business model (de-skilled, consistency driven) to become a large national brand. Today, we are the largest handi biryani brand in south of India and operate 26 Cloud kitchens, 2 Central Kitchens, 2 warehouses and have delivered authentic piping hot sumptuous biryanis to >2Mn+ customers across Bangalore, Hyderabad and Chennai. Our success so far is due to three key obsessions. One, our obsession with excellence in customer experience...