Prema

Inspired by the Arabic word Tahur which literally translated means Purity. At-Tahur Limited (PSX: PREMA) has since its inception in 2007 strived to provide its consumers with dairy products the way nature intended them to be. This is why At-Tahurs Prema milk brand launched in 2008 has in a short span of time become a household name in Pakistan for its 100% natural purity & freshness. Ensuring highest production, processing and packaging standards, Prema milk is the only milk in Pakistan that is free of all kinds of additives and artificial growth hormones and completely traceable from Grass to Glass. Behind At-Tahurs commitment to purity and the continuous market growth of Prema milk & its other dairy products is the inspiring and passionate vision of its esteemed management. Inducing the coming generations to healthy milk as this visions guiding principle, At-Tahurs team of highly skilled foreign and local dairy professionals have successfully turned it into a reality