Promise Consulting Inc

Promise Consulting is a consulting and market research firm that combines the expertise of Promise / JPL Consulting and of Promise / Panel On The Web (online studies) in the field of the evaluation and the optimization of the brand value from a marketing and customer point of view (customer-based brand equity). The company is based in Paris (France), New-Yok (USA) and Casablanca (Morocco). Thanks to a particularly innovative and multi awards-winning approach, the company offers an attractive alternative to the barometric studies or tracking. Its methodology Monitoring Brand Assets is based on a 3 steps approach. 1st step: a survey of the customer-based brand value of all competing brands in a given market (18 key performance indicators are measured). With the analyzed data, both managers of manufacturers and retailers brands have an immediately operational reading of their appropriate levers for growth. 2nd step: a modeling of the relations between the attitude-based and the...