
“The quality and coverage of B2B contact database are very impressive...”
Mark J.
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+4
POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving Enterprise planning and the promotion & distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM)TM program, and industry-leading summits around the globe. This industry-wide effort of POI produces a roadmap on how trading partners can continuously improve their approach and profitability through real-time, relevant promotions. POI aims to instill a financial and metrics-based discipline not typically found with other trade...
Collaborative promotion optimization,certified collaborative marketer (ccm)™ program,poi industry briefings,poi access research studies,poi summits,custom research project,webinars,education and training,and best practice reports
Promotion optimization institute operates in the Manufacturing industry.
Promotion optimization institute's revenue is 11m - 100m
Promotion optimization institute has 11 - 50 employees.
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