Psychology & Marketing

Psychology & Marketing (P&M) publishes original research articles, reviews and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M encourages courageous and bold new ideas, focusing on contribution. P&M fosters the exploration of online and offline marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. P&M requires a research design with a high standard of methodological transparency. Manuscripts may be conceptual...

Journal,consumer behavior,psychological theories,psychological techniques,products,services,advertising,modeling,public relations,publicity,branding,customer experience,engagement,artificial intelligence,and corporate social responsibility

Psychology & marketing operates in the Research services industry.

Psychology & marketing's revenue is 11m - 100m

Psychology & marketing has 11 - 50 employees.