Pune City Connect

Pune City Connect is a platform for collaboration between corporates and the Pune Municipal Corporation (PMC). The objective is to institutionalize a forum for industry and government to work collectively along with NGOs and citizens, towards development of the city. More and more studies show that for social transformation to happen, collective action is essential. Collective action can achieve city-wide change where individual action may fall short, not only because of the scaling up of resources but also because collection action brings with it diversity of thought, richness of strategy, robustness of action, sustainability and a multiplier effect due to the resonance between otherwise independent activities. Working in collaboration also ensures a city-wide planning approach wherein CSR funds can be channeled in a systematic and organized manner. With growing participation of corporates in CSR activities, the hope is to garner the interest and involvement of corporates ...