Puregold Price Club, Inc

Puregold Price Club, Inc. (Puregold or the Company) was incorporated on September 8, 1998 and opened its first Puregold hypermarket store in Mandaluyong City in December of the same year. In 2001, it began its expansion by building 2 additional hypermarket stores in Manila and Paranaque. It also launched its loyalty program, which was eventually renamed as Tindahan ni Aling Puring in 2004. Between 2002 to 2006, Puregold continued its expansion at an average of 3 new stores every year and established operations in North and South Luzon. In 2008, Puregold was recognized by Readers Digest Asias as the Most Trusted Brand in supermarket category. To expedite market coverage, a new format called Puregold Jr. Supermarket was introduced in the 4th quarter of 2008. By mid-2009, the Company gained market leadership being the second largest hypermarket and supermarket retailer in the Philippines in terms of net sales. By 2010, it was already operating 62 stores, and launched another format ca...