Rachel Allan

As part of a total rebranding program, Alan Tandon, President of Party Time Formals, reveals that the 29-year-old special occasion and prom manufacturer is embarking on a major rebranding journey. In a move meant to signify the companys strong commitment to providing a more fashion forward designer driven image to complement their evolving product offerings, the brand name is changing from Party Time Formals to RACHEL ALLAN. The name change according to Tandon will take the brand into a new era, while respecting the original principles and ideals on which we founded the company. He continued, We started the company as a manufacturer of special occasion apparel. Over the years we have built a strong following for our Party Time Formals brand, as well as our Princess, Prima Donna, and Perfect Angels collections. Across the board we have evolved to a more designer-influenced brand, setting trends with our silhouettes, fabrications and attention to detail. We wanted our brand name to re...